In order to promote collaboration and innovation in the supply chain of China’s children’s clothing industry, and reshape the new advantages of China’s children’s clothing industry, on August 22, the 2020 China Children’s Clothing Supply Chain Conference hosted by the China National Apparel Association was held in Hangzhou with the theme of "Collaboration, Creating and Sharing the Future". Yishang Town was grandly held.
Nearly 600 people including heads of industry associations, heads of children's clothing brands, heads of children's clothing supply chains and products, and children's clothing designer organizations from all over the country attended the conference.
The conference was presided over by Ji Ming, Secretary General of the Children's Wear Professional Committee of the China National Garment Association.
The conference focuses on forums, exhibitions, and matchmaking meetings, condenses cutting-edge ideas, solutions and business practices from around the world, listens to the views of the most visionary opinion leaders, showcases cutting-edge technology and innovation in fashion, and promotes collaboration between upstream and downstream enterprises in China's children's clothing industry Upgrade and development, at the same time, look for new driving forces and directions for enterprise development, promote the progress of China's children's clothing business, and shape the new competitiveness of China's children's clothing industry.
At the meeting, Chen Xialin, member of the Standing Committee of the Yuhang District Committee and Executive Deputy District Mayor of Hangzhou, said that in recent years, Yuhang has been vigorously developing the digital economy and implementing the "new manufacturing plan" in order to achieve leapfrog economic and social development and become a "dream-seeking" for the vast number of talents. , Build dreams, realize dreams". Among them, Yishang Town, as a highland for the development of the fashion industry focused on by Yuhang, is an important node for the development of the grafting and integration of traditional industries and emerging industries. This year, Yuhang District has deepened cooperation with the China National Textile and Apparel Council, China Garment Association, China Fashion Designers Association and other three national brand associations, resonating at the same frequency in six major areas such as collaborative promotion and technological innovation, and jointly promoting the high quality of Yishang Town. development of.
Chen Dapeng, vice president of the China National Textile and Apparel Council and president of the China National Garment Association, pointed out that the current apparel industry is facing structural changes from product to lifestyle, from brand to value proposition; the commercial end is facing interaction with consumers The way, consumption link entrance and business logic have changed greatly; the manufacturing side is facing the changes of production factors, production relations and manufacturing methods triggered by digital technology. The innovation and development of the supply chain is imminent, especially the challenges and difficulties that the new crown epidemic, geographic conflict, and global economic recession have brought to the industry. However, with the strong resilience of China's apparel industry and the huge space for China's domestic demand market, China has the most Conditions will inevitably assume the mission of leading the global apparel industry transformation, reconstruct China's position in the global supply chain and value chain, and contribute to the innovation of the global apparel industry's commercial civilization.
This conference has 6 theme sharing and 3 dialogue sessions, covering hot issues in the clothing field such as supply chain management, digital technology, business models, including "Linping New Town (Yishang Town) Industrial Development", "New Era Brands" Supply chain division and integration", "Let the green concept run through the entire supply chain process", "Post-epidemic era, the road of digital operation of fashion companies", "Digitally empowered product planning and decision-making accuracy", "Customer-centric digital drive Sharing the 6 themes of "Development of Children's Clothing Supply Chain" and "New Challenges of Supply Chain in the Era of Consumption Revolution", "New Supply Chain Collaboration in the Era of Digital Economy", and "How Children's Clothing Industry Cluster Promote Manufacturing Upgrade" 3 dialogue sessions.
Zhang Zhiwei, deputy director of Hangzhou Linping New City Development and Construction Management Committee, first made a key introduction around the advantages of Linping New City's regional location, industrial ecology, and policy support. He said that at present, with the strategic support of China Fashion Association, Yishang Town has launched five major projects: leadership, focus, influence, originality, and innovation, and is committed to creating a "new highland of China's fashion industry" and "China Network". Leading place for live broadcasting, “Chinese trend and cultural gathering place”, “Pioneer place of Chinese creative design”, “Chinese digital fashion fusion place”. On June 20th, the Hangzhou Digital Fashion Innovation Base Press Conference was also held to establish a new landmark of China's live broadcast e-commerce by connecting digital, fashion, trend culture, and celebrities to empower the art and fashion town.
Affected by economic cycle crises, industrial volatility crises and sudden crises, the reshaping of the apparel industry has become a foregone conclusion. Zhou Rongxing, director of supply chain of Semir Group Co., Ltd., believes that the three core competitive elements of clothing brands "people, goods, and fields" will undergo drastic changes. Brand enterprises should focus on consumers, with "people" as the core, and strengthen the matching of supply chain resources. Only by synergistic efficiency can we overcome difficulties steadily. Semir believes that only through win-win cooperation and actively building an ecosystem will the cause be long-lasting.
Zhao Mingyao, President of Qili Group, said that in the face of the global resonance caused by current environmental issues, the textile and apparel industry has been trying to achieve green in the whole chain from cotton planting, spinning, dyeing, weaving, sewing, washing, packaging, logistics, etc. idea. For this reason, Qili Group uses high-end washing equipment represented by laser machines, ozone machines and nanobubble machines on a large scale to provide infinite possibilities for designing garment processing. While saving water, energy and chemicals, it also effectively reduces This reduces the emission of garbage and exhaust gas.
In recent years, the overall improvement of China's children's shoes and clothing industry, the future scale growth rate will be higher than the average level of the clothing industry. However, compared with mature foreign markets, the Chinese children's shoes and apparel market is still in the growth stage and is facing key adjustments in the three major sectors of channel upgrades, category segmentation, and branded product management. In this regard, Wang Yijun, CEO of Hangzhou Lanzhong Data Technology Co., Ltd., believes that in the future, AI technology that focuses on data-driven, product management and supply chain coordination will become a strong guarantee for the sustainable development of the brand.
At present, the shortening of the research and development cycle, the deepening of discount concepts, and the accurate portrait of products are becoming the three major challenges that the market poses to brand companies after the epidemic. Fu Huifang, general manager of Hangzhou Capson Technology Co., Ltd. believes that the creation of an efficient collaboration platform for data sharing, a goal-oriented fine management platform, a data analysis platform for product portraits, and an intelligent R&D platform for technology collaboration will become the future digital transformation and upgrading of enterprises. , The foundation of survival and the way to respond to unfavorable challenges.
Xi Jiang, head of the Alibaba Supply Chain Research Center, said that with the continuous upgrading of current consumption concepts and the updating and iteration of science and technology, supply chain management has become the core driving force of brand development. Therefore, the establishment of a flexible and fast response to commodity supply chain system It will become one of the important means to simplify the sales cycle, raw material types and demand volatility in supply chain management. At the same time, the full application of big data and AI technology has also made the intelligent supply chain visible, perceivable and adjustable.
Chen Guoqiang, consultant of the China Garment Association and director of the expert committee, presided over the three thematic dialogues of the conference.
During the dialogue session, Ye Ye, general manager of Hangzhou Yesheng Industrial, Wang Jiaqiang, chairman of Congshang International Apparel (Pu and Su) Co., Ltd., Li Yunpin, founder of Zhejiang Wanshun Apparel (Qiruideze), and chairman of Dingdang Cat International Holdings Group Liu Zhao elaborated on the company's coping strategies and development plans around the "new challenges of the supply chain in the era of consumer revolution".
Shen Qiang, Chairman of Zhongsai Industrial Co., Ltd., Tu Jinlu, Supply Chain Director of Princess Desha Cultural and Creative Industries Co., Ltd., Shi Chuanjian, Supply Chain Leader of Peacebird Yueshang Children's Wear, and Zhang Meng, Supply Chain Director of Maqidun Children's Wear and Children's Products Co., Ltd. The topic centered on "New Supply Chain Collaboration in the Economic Era", sharing their respective successful experiences and breakthrough points.
In addition, related leaders of China's children's clothing important industry clusters, Shi Ninghui, vice chairman of Zhili Town People’s Congress, Zhu Huaze, executive vice chairman and secretary general of Humen Clothing Industry Association, and chairman of Shishi Children’s Industry Federation, and director of Shishi Jijile Clothing Weaving Co., Ltd. Chairman Wu Qinghu conducted in-depth exchanges and sharing on "How children's clothing industry clusters promote manufacturing upgrades", and elaborated on the efforts and plans made by the government and clusters to respond to digital upgrades.
At the same time, the conference also held a two-day 2020 China Children's Wear Industry Fashion Innovation Exhibition and 2020 China Children's Wear Industry Resource Matchmaking Conference. Many events have achieved good responses in the industry. The relevant person in charge of the organizer stated that the successful holding of the 2020 China Children’s Clothing Supply Chain Conference has pointed out the detailed direction, path, steps and support carriers for the current unseen wind and waves in the Chinese children’s clothing industry. Collaborative innovation and integration of the children's clothing supply chain will have great practical significance.
China Textile News)